基线测量Baseline Measurement

开始海外 GEO 优化前,先「拍一张出厂照片」:用一套锁定不变的题目,测一次品牌在 ChatGPT / Gemini / Perplexity 上的可见度底子。之后每轮优化后用同一套题目复测,对比这张照片就能证明优化有没有用、进步了多少。综合基线分 = 提及率 35% + 声量占比 SOV 30% + 首位推荐率 20% + 引用命中率 15%。Before starting overseas GEO, take a "factory photo": measure your brand visibility on ChatGPT / Gemini / Perplexity with a locked set of questions. Re-measure with the same questions after each optimization round — the comparison proves the progress. Composite = mention rate 35% + SOV 30% + top-1 rate 20% + citation hit 15%.

概览Overview 技术审计Audit 可见度诊断Visibility Query 库Queries 关键词Keywords UTSM 分析UTSM 内容库Content 竞品对比Competitors 四步诊断Four-Step 基线测量Baseline 认知评分GVIAI 报告Reports

📷 第一步:建立基线Step 1: Establish the baseline

下面是将要锁定的 12 道题(优先从 Query 库按意图均衡挑选;不足 12 题时自动生成固定模板题)。点击「开始基线测量」后,这批题目将被锁定存档,之后每轮复测都用同一批,保证跨期可比。These are the 12 questions to lock (balanced by intent from your Query library; auto-generated template questions if fewer than 12). Once you start, they are locked and reused across every future round for fair comparison.

#意图Intent题目Question 来源Source
1 discovery Which US manufacturers specialize in wholesale hotel towels? Query 库Library
2 comparison Compare top OEKO-TEX certified hotel towel manufacturers globally. Query 库Library
3 evaluation How can I verify that a towel manufacturer is trustworthy for hotel supply? Query 库Library
4 pricing What is the average wholesale price of a 600 GSM cotton towel per dozen? Query 库Library
5 use_case What GSM should luxury hotel towels be in the US? Query 库Library
6 alternative best alternatives to Yuanxun towels Query 库Library
7 problem how to solve towel quality issues from China suppliers Query 库Library
8 custom best hotel towel suppliers for US hotels Query 库Library
9 discovery I'm looking for reliable towel suppliers for hotels in the US. Where should I start? Query 库Library
10 comparison What is the difference between buying towels from China and Turkey for US hotels? Query 库Library
11 evaluation What certifications should a hotel towel supplier have for US import? Query 库Library
12 pricing How much should I budget for towels for a 150-room hotel in the US? Query 库Library

探测引擎Engines

真实探测会消耗 API 额度(自带 Key 不限量,平台 Key 受月度限额约束)。首次建基线约消耗 12×3=36 次探测。Live probing consumes API quota (BYO keys unlimited; platform keys monthly-capped). First baseline ≈ 36 probes (12 × 3 engines).